On July 16th, Chery Automobile's first unit of LEPAS brand's Agile Series flagship model L4 rolled off the production line. With guests jointly unveiling the new car, LEPAS L4 officially embarked on its global market journey, and is destined for South African roads.
"From LEPAS' independent global launch in April, to L8's global debut in June, and to L4's rollout in just 90 days – 90 days, three campaigns, three milestones. We have demonstrated to the world that LEPAS is not only a vanguard of Chery globalization strategy but also a trendsetter reshaping the global market pattern with 'Chinese efficiency'," said Zhong Wei, Deputy CEO of LEPAS, at the launch. Behind this efficiency lies Chery's robust R&D, manufacturing, and supply chain capabilities, as well as the belief of every Chery person to "dare to innovate". In addition, the Director of Vehicle Models, as well as key leaders from R&D and manufacturing, also attended the event, sharing the birth process of the new car, technological breakthroughs, and future prospects.
The rapid growth of LEPAS is inseparable from the strong strength of Chery Group. Relying on Chery's accumulation as 22 years as an export leader, the technical network of 8 global R&D centers, and the fully integrated global R&D, production, and supply chain. LEPAS has had the confidence of "technical trust from 16.3 million global users" since its inception. This all-dimensional capability of "manufacturing-R&D-integration" has provided a solid guarantee for the rapid implementation of L4.
Designed for young adults, L4 inherits LEPAS' "Leopard Aesthetics," inspired by a running leopard's dynamic muscle lines. It conveys the balance between power and elegance through sleek bodywork. The Vertical-slit headlights mimic a leopard's agile eyes, making every journey a stylish street statement.
At the same time, L4 creates an "exquisite third space" for diverse lifestyles: a humanized cockpit transforms commuting into enjoyment, paired with all-scenario super platform. Whether it is urban commuting or weekend adventures, it can become a reliable stylish partner, embodying the brand proposition of "COLORFUL LIFE, MASTERFUL DRIVE". L4 will redefine young adults' mobility and become a mobile stage for taste and attitude.
About Chery
Established in 1997, Chery Group has made significant strides in the automotive industry. Its subsidiary, Chery Automobile, holds the distinction of being the first Chinese automobile brand to exceed one million domestic sales. Additionally, Chery Automobile has been a trailblazer in expanding into international markets. In 2023, Chery Group achieved "twelve consecutive growth" in sales, with cumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to July 2024, Chery Group sold a total of 1,296,380 vehicles, marking a year-on-year growth of 45.4%. As of now, Chery Group has a global automotive user base of 14 million, maintaining its position as China's top passenger car exporter for 21 consecutive years. Chery Holding Group Co., Ltd. made the list with an operating revenue of $39.0917 billion, securing the 385th position in the 2024 Fortune Global 500 list.
Chery adheres to independent innovation as its strategic core and has built a product innovation system around R&D technology. This system is dedicated to providing excellent, high-quality user experiences for global consumers. Currently, Chery has established eight major R&D centres in regions including North America, South America, and Europe to support its global layout and continuous innovation. As of the end of 2023, Chery has applied for over 26,000 patents and has been granted a total of 16,245 patents, positioning it among the leaders in the Chinese automotive industry. Chery's business presence extends to more than 80 countries and regions worldwide. Currently, Chery's export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasises "Green, Technology, Family, and Companionship", Chery remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems.
Chery actively engages in global public welfare initiatives, including environmental protection, targeted poverty alleviation, and educational donations. For example, Chery donated $6 million to support UNICEF's Global Education Thematic Programme, reflecting its commitment to international social responsibility.
Chery has been recognised five times as one of the "Top 20 Best Overseas Image Enterprises" by SASAC and CICG. Chery leads the automotive category in the Kantar BrandZ Top 50 Chinese Brand Builders 2024 report. Additionally, J.D. Power's 2023 automotive index studies show Chery ranking first in the IQS (Initial Quality Study) among domestic brands, with its Tiggo 8, Tiggo 7, and Tiggo 4 models each securing first place in their segments.