On 23 July, LEPAS made a bold statement at the Indonesia International Auto Show in Jakarta. Launched in China this April, the brand is entrusted with Chery Group's mission to advance its internationalisation strategy — with South Africa firmly in focus ahead of its local launch in 2026.
At the exhibition, LEPAS created the most colorful stage show by perfectly integrating a vibrant booth design, Leopard Aesthetics, and immersive interactive experiences. The full star product matrix of LEPAS made its official debut, including the L8 — born for elegant lifestyle seekers, the L6 — a "Moving Up" mobile workstation for trendsetting creators, and the L4 — the refined ride for young drivers.
With its vivid representation and embodiment of elegant mobility, LEPAS' overseas debut captured wide attention from attendees, becoming a major highlight of the auto show.
Redefining "Mastery" — Infusing "Refined Living" with Technology and Warmth
"Young urban elites are redefining what makes a 'good car.' They're not looking for cold specs, but for a partner that echoes their sense of aesthetics and lifestyle," said Zhong Wei, Deputy CEO of LEPAS, during the media day at the auto show. "LEPAS is created for the masters of refined living."
Under the brand philosophy of "COLORFUL LIFE, MASTERFUL DRIVE," LEPAS aims to reshape the future of mobility through intelligent technology and aesthetic design, bringing both innovation and warmth to the refined lifestyles of users around the world.
For LEPAS, "mastery" is never just about speed or control — it is an expression of one's attitude toward life:
- A car is an extension of living, not just a cold machine;
- Refined living is not synonymous with high cost — it can and should belong to everyone striving to live well.
Delivering Multidimensional Value — Created for the Masters of Refined Driving
LEPAS's vision of masterful drive was vividly brought to life through the overseas debut of the LEPAS L8. Backed by Chery Group's robust technological ecosystem and the trust of over 5 million overseas users, the LEPAS L8 — with its signature Leopard Aesthetics, refined private third space, and strong sense of technological value — stands out as the ideal choice for urban elites pursuing a high-quality lifestyle.
The LEPAS L8 perfectly embodies the design philosophy of Leopard Aesthetics: inspired by the agile muscle contours of a running leopard, it features a streamlined body, highly recognizable vertical-pupil headlights, and a rounded grille — blending the power and speed of motion with the elegance of curvature. To further reinforce its aesthetic values, LEPAS also unveiled a strategic partnership on-site with the Miss Universe pageant, showcasing a deeper interpretation of refined living.