LEPAS secured its first overseas orders for the L8 during its debut at Indonesia's Jakarta International Auto Show (GIIAS), where it staged an exquisite lifestyle runway show.
Recently, LEPAS launched its international debut at GIIAS, with its all-star product matrix—L8, L6, and L4—officially unveiled, catering to user groups with fashion-forward personalities. With "exquisite travel" as its core, LEPAS is elevating the industry from "functional satisfaction" to "life aesthetics".
At the show, LEPAS continued its "Leopard Aesthetics" brand experience. Its booth, designed as a runway-style space integrated with lifestyle aesthetics, created an immersive user experience interpreting the brand philosophy that automobiles are an extension of life. Globally, LEPAS will expand through "design + technology + service", offering a closed-loop "elegant driving" experience across regions.
As its newest energy model, the L8 embodies LEPAS' "Leopard Aesthetics". Its sleek outline, paired with highly recognisable light clusters and detailed craftsmanship, reflects LEPAS' belief that "elegance is power". The cockpit, with a skyline-inspired layout and natural texture design, focuses on comfort and intelligence, meeting the quality expectations of global urban elites. Indonesian official media report that the L8 may later adopt Chery Group's Super Hybrid System (CSH), further satisfying the diverse demands of global users.
Chery Group supports LEPAS' rapid global rise. In the era of smart electric vehicles, Chery Group has grown in new energy and intelligent technologies. With its R&D strategy of 'mass-produce one, develop one, pre-research one', Chery Group has made forward-looking investments, built first-mover advantages, and driven full-cycle tech innovation—offering unique products to users. By July 2025, Chery Group's cumulative exports exceeded 5 million units, ranking No.1 in Chinese brand passenger car exports for consecutive years. Additionally, Chery Group entered the 2025 Fortune Global 500, achieving the 233rd position—a leap of 152 places from the previous year.
As a core part of Chery Group's globalisation strategy, LEPAS is deeply integrated into the group's global resources in R&D, manufacturing, supply chains, and sales networks. Leveraging Chery Group's global R&D centres, LEPAS has full-link development capabilities, ensuring quality and swift user response.
LEPAS' global debut is more than a showcase; it marks the first realisation of its "exquisite travel" concept. Indonesian officials, media, and core dealers attended the showcase, which also announced a sponsorship with Miss Universe Indonesia. What's clear is that LEPAS is accelerating into the global spotlight.
LEPAS will officially launch locally in South Africa early in 2026, with the flagship L8 SUV leading the rollout. The compact L4 and midsize L6 are also expected to follow. With its bold styling, premium interiors, and advanced hybrid options, LEPAS aims to redefine the premium SUV experience for South African drivers—blending elegance, innovation, and lifestyle appeal.
About Chery Group
Established in 1997, Chery Group has made significant strides in the automotive industry. Its subsidiary, Chery Group Automobile, holds the distinction of being the first Chinese automobile brand to exceed one million domestic sales. Additionally, Chery Group Automobile has been a trailblazer in expanding into international markets. In 2023, Chery Group achieved "twelve consecutive growth" in sales, with cumulative sales of 1,881,316 vehicles, representing a year-on-year increase of 52.6%. From January to July 2024, Chery Group sold a total of 1,296,380 vehicles, marking a year-on-year growth of 45.4%. As of now, Chery Group has a global automotive user base of 14 million, maintaining its position as China's top passenger car exporter for 21 consecutive years. Chery Group Holding Group Co., Ltd. made the list with an operating revenue of $39.0917 billion, securing the 385th position in the 2024 Fortune Global 500 list.
Chery Group adheres to independent innovation as its strategic core and has built a product innovation system around technology R&D. This system is dedicated to providing excellent, high-quality user experiences for global consumers. Currently, Chery Group has established eight major R&D centres in regions including North America, South America, and Europe to support its global layout and continuous innovation. As of the end of 2023, Chery Group has applied for over 26,000 patents and has been granted a total of 16,245 patents, positioning it among the leaders in the Chinese automotive industry. Chery Group's business presence extends to more than 80 countries and regions worldwide. Currently, Chery Group's export product range comprises the Tiggo series, Arrizo series, and eQ series, encompassing mainstream power forms such as ICE, BEV, and PHEV. With a brand core that emphasises "Green, Technology, Family, and Companionship", Chery Group remains committed to a strategic direction focused on green and low-carbon initiatives, accelerating its entry into new areas such as new energy, intelligent connectivity, shared mobility, platforms, and ecosystems.
Chery Group actively engages in global public welfare initiatives, including environmental protection, targeted poverty alleviation, and educational donations. For example, Chery Group donated $6 million to support UNICEF's Global Education Thematic Programme, reflecting its commitment to international social responsibility.
Chery Group has been recognised five times as one of the "Top 20 Best Overseas Image Enterprises" by SASAC and CICG. Chery Group leads the automotive category in the Kantar BrandZ Top 50 Chinese Brand Builders 2024 report. Additionally, J.D. Power's 2023 automotive index studies show Chery Group ranking first in the IQS (Initial Quality Study) among domestic brands, with its Tiggo 8, Tiggo 7, and Tiggo 4 models each securing first place in their segments.